WHEN THE STUDIO GOES TO THE ARTIST
- Year
- 2023
- Role
- Branding, Interiorism Design, Space Design
Music has always been a discipline that has captured my attention, both for its artistic dimension and its connection to other forms of expression. Through documentaries, interviews, and creative processes shared by artists, I noticed a common pattern: the space where the work takes place has a direct impact on the final piece.
That reflection led to a question: what if the studio could adapt to the artist, instead of the other way around?
From that idea, Skàla Studio was born — a conceptual brand that flips the traditional recording studio model. Instead of requiring the artist to move to a technical space, Skàla proposes a modular structure designed to travel and be installed in natural environments where the artist finds the deepest inspiration.
Formally, the project is influenced by Nordic architecture and its dialogue with nature. It also draws inspiration from works like Mies van der Rohe's Farnsworth House, where architecture and environment are seamlessly integrated through open structures, structural lightness, and material continuity between interior and exterior.
As for the name Skàla, it comes from the Nordic term for a cabin or shelter. More than a literal translation, it captures the essence of the project: intimacy, creative isolation, and a strong connection to the surroundings. A space that adapts to the artist and breaks free from the limitations of the conventional studio.
Skàla is not just a portable studio, it's an adaptable creative environment designed to function as a recording space, documentary archive, or even a stage for live performances. Its interior is not limited to capturing the final result — it is designed to document the entire creative process, from live sessions to spontaneous interactions with the surroundings.
Brand communication is a key part of the concept. Through visual clues (such as coordinates, landscapes, or coded messages) followers can anticipate the studio's next location and the identity of the upcoming project. In this way, Skàla becomes an immersive experience that connects creation, place, and community.
